Lucha libre is professional wrestling in Mexico which began in the early 30's. Its strongest characteristics are the colorful outfits and masks the luchadores (wrestlers) wear, the screaming and cursing fans, and the useless referees nobody every listens to. In this sport, which is extremely popular not only in its country of origin but in most of Central and South America countries, Good and Bad wrestle in a constant fight for power and the popularity with the audience. During the fight the luchador becomes the identity he has had since he first began to fight. For his entire career he behaves, talks and moves according to his character's personality. For my thesis I decided recreate the world of lucha libre for people who had never hear anything about it. I designed four magazines and a photo brochure. The first magazine explains how to develop and identity for a luchador and how the mask and outfit are designed. The second is an explanation of the lucha libre moves and how it is practiced. The third describes what is to be expected at the arena, the commotion and excitement. The fourth narrates the history and gives important dates and facts about lucha libre. The photo brochure is a photo gallery of the luchador I created, the pictures where taken by Francisco Pérez. By reading the magazines the reader can have a clear idea of the visual and cultural overflow that is reflected in lucha libre of the Mexican diversity.